So Petersham is at Selfridges. Gardens and outdoor lifestyle on Oxford Street London.

 flagship store

Why aint there a flagship garden lifestyle centre in central London? Why has National Geographic got a spot on Regent Street and not a garden centre.

Its going to happen soon enough, me thinks, as I cruise around London to see how Selfridges, Anthroloplogie and Liberty address their visual merchandising this xmas season.

6th Jan 2011.

BINGO.

Perhsam Nurseries is opening up with Selfridges.

LOVE THAT.

Gardens have moved an inch or two.

Its all about context. Duchamp was carrying on about that.

Apply the most ordinary item into Selfridges and allure takes hold.

But remember place a very interesting item into the bowels of a garden centre and a functional monotony can take hold. Either or. I love it all.